Thryv

THE SMALL BUSINESS HERO

Thryv creates a charming new character to introduce their brand to the world.

GIVE ME A HIGH THRYV.

A NEW BEGINNING:

We were asked to generate awareness and drive sales for a new brand in an emerging market.

THE FUNDAMENTALS:

First, we established the overall brand identity and architecture. From there, we knew we had to communicate that Thryv’s simple, easy-to-use software solution can help small business owners take control of the menial, yet time-consuming business tasks that bog them down, so that they can focus on their customers and be successful. We developed a 360 campaign consisting of broadcast, online video, paid display and social, outdoor, email and direct mail that really drives home the brand name, as well as its features and benefits.