Publicis Hawkeye Taps W. Joe DeMiero as President

Publicis Hawkeye Founder & CEO Steve Dapper Retires 20-Years After Founding Agency, with 50-Years in Advertising

DALLAS (June 4, 2019) – Publicis Hawkeye, a fully-integrated marketing agency delivering data-driven customer experiences and advertising, taps W. Joe DeMiero as President, reporting to Andrew Bruce, CEO of Publicis Communications North America. DeMiero comes immediately from Team One, recognized as Saatchi & Saatchi and Publicis Groupe’s premium and aspirational brand agency. At Team One, DeMiero was Head of Digital, primarily working on the marquee Lexus business. In his role as President, DeMiero will be responsible for the management and continued growth of Publicis Hawkeye.

DeMiero succeeds Founder and CEO Steve Dapper, who after starting the legacy agency 20-years ago, and with a tenure of 50-years in advertising, will be retiring.

Bruce stated, “We’re thrilled to have Joe leading our team at Publicis Hawkeye. His digital chops and transformational thinking will perfectly compliment the expertise and passion that fuels our executive team. Steve Dapper leaves some big shoes to fill and a rich legacy of client centricity that Joe will use as a springboard to drive the agency forward.”

DeMiero commented, “For the past 20-years, Hawkeye has been one of the few agencies founded on data-driven customer experiences and advertising, thanks to Steve’s visionary leadership. He’s an icon in our industry, and leaves a legacy of creativity and innovation. As we look to the next two decades and to the rise in the importance of data, Hawkeye is well-positioned to guide our clients into the future. I’m both humbled and excited about this opportunity.”

Dapper concluded, “I’m so thrilled to be passing the baton to Joe for the next leg of the Hawkeye journey. I know he will run it with compassion, curiosity and smarts.”


About W. Joe DeMiero:

Joe is recognized as a digital transformation leader, helping brands like Lexus, T-Mobile, Honda/Acura, Amazon, and Procter & Gamble leverage technology to improve customer experiences and drive business results. Since 2015, Joe has been Head of Digital at Team One, working with clients including Lexus, The Ritz-Carlton, and Indian Motorcycle. He helped lead Lexus’s enterprise-wide digital transformation initiative, including rolling-out use of first- and third-party customer data across paid and owned channels, standing-up a new enterprise technology stack, cloud migration, website redesigns, development of dealer digital retailing tools, and implementing Agile and DevOps as operational frameworks. In 2017, Joe founded TiltShift, Publicis Groupe’s immersive reality capability, which has created industry-first XR experiences for brands like Lexus, Procter & Gamble, and Whirlpool.

Before joining Team One, Joe led the successful Honda/Acura digital agency of record pitch, and then opened and led the Razorfish Los Angeles office in support of the account. He led the T-Mobile digital agency of record during its industry-revolutionizing “Un-carrier” brand re-launch, and also led client relationships with Visa, Amazon, and Qualcomm.

Joe has a personal passion for the arts, founding the world’s largest non-profit educational jazz festival in honor of his father, and during his time at Seattle-based digital agency POP, developed and managed the websites, mobile apps, e-commerce, and email programs for organizations like Carnegie Hall, Sydney Opera House, the Royal Opera House, and the Metropolitan Opera. He also led the development of one of the first mobile ticketing platforms, and led the design of digital installations for New York City’s new Signature Theatre. Joe is a frequent speaker at industry conferences throughout North America and Europe.


About Publicis Hawkeye

Publicis Hawkeye is a connected human experience agency headquartered in Dallas, TX. We believe in the power of human connections by utilizing our Let’s Human™ strategic approach, we create experiences that make connections more meaningful. We believe empathy fueled by data inspires creativity, across all aspects of the marketing funnel. We are part of Publicis Communications, the creative agency network solution hub within Publicis Groupe.  Learn more at: