A LITTLE EXTRAORDINARY
HAVE A COW, MAN...
AN EXTRAORDINARY POINT OF DIFFERENCE
Promised Land Dairy was a small brand in an exploding category of milk. Competition grew by leaps and bounds (not to mention soy and almonds) every day, and yet consumers still longed for more—in their glass and in their day. Lucky for us, their product had a story to tell and was already overflowing with a built-in point of difference—naturally rich and creamy milk derived from exceptional Jersey cows, which are known for producing higher-quality milk that is richer tasting and healthier. With a series of awareness-driving digital videos that let you meet these incredible Jersey cows and their cheeky personalities, the brand was introduced to a whole new audience outside its historical footprint in a big way. The brand experience continued to engage online among indulgence seekers, brought to life through an award-winning website. Sampling events continued the experience and drove advocacy with just once sip. Owned and earned impressions and community connections were beyond our expectations. In other words, people really drank it in.
“Extraordinary partners. They brought to life a fun, unexpected campaign that fit perfectly with our brand and helped us stand out in the category.”