The key to our long-standing partnership and unprecedented success with the Magnolia/Best Buy brand has always been connecting high-end audio enthusiasts and Magnolia brand fans to the entertainment experiences they love. We combined empathy and personified data to uncover game-changing customer insights, plus analysis of customer transactional data and cluster analysis to build a robust multidimensional segmentation. Further, we linked CRM strategy with powerful ideas and creativity to create experiences across channels that push the brand past a purely technological promise and toward an emotional, experiential one that resonates more deeply. We architected, designed and developed a new website and digital magazine that are as impressive and artful as the Magnolia/Best Buy brand itself. We then reinterpreted the visual language of the site to create a companion user experience for the web application ecosystem that supports marketing, sales and operations to fuel the customer journey. In essence, we used technology to build stronger connections with customers and fuel the brand’s humanity.