As a Digital Strategist, you‘ll have deep experience and a passion for building effective strategies in CRM/CX design, digital and traditional communications for customer acquisition, onboarding and welcome, customer management, remarketing, and loyalty communications. You’ll work with our analytics team to uncover data and insights, craft powerful customer marketing strategies and plans, and collaborate with creative and technology to bring them to life.
Building strategies and defining campaigns to support full lifecycle relationship marketing programs for acquisition, nurture, conversion, onboarding, relationship deepening, remarketing, loyalty and referral, covering multiple consumer/content types and segmentation strategies. Along with strategies for lead generation, direct mail, email marketing and other emerging channel programs, you’ll lead the development of customer journey maps and CX design sessions. Working with the analytics team to develop and implement targeting and segmentation strategies to improve performance, with a focus on marketing effectiveness. Helping to embed a “test and learn” approach into direct marketing campaign strategy.
The right candidate will have a Bachelor’s degree, MBA, degree from a leading design school or equivalent business experience preferred. Along with a minimum of five years’ experience in Customer Marketing, email and Direct Mail. You have expertise in the Customer Experience (CX) discipline with demonstrated ability to understand and value customer touchpoints in order to optimize and design experiences with customer journey mapping, develop customer segment strategies and value propositions that drive business results, understand customer needs/behaviors, and develop actionable customer insights.
The right candidate will have experience leading client and agency teams with thoughtful strategies and recommendations. Significant marketing experience. Agency-side experience is a plus. You have knowledge of current, up-to-date CRM/CX strategy and design methods, tools, software and process. You know your way around marketing automation programs using any of the following software: ExactTarget/Pardot, Eloqua, Marketo, Silverpop, Manticore, Marketbright, Aprimo, Unica, Genius.com, etc. Your portfolio of CX design deliverables shines and demonstrates working knowledge of current up-to-date CRM practices, strategies and tactics. You have excellent relationship skills and can write a compelling deck and present it in the most inspiring way possible. All of which is driven by your innate curiosity in culture, technology, data, the world and understanding why people behave the way they&nbp;do.