Advanced Analytics and AI
The best companies recognize that marketing success requires careful exploratory data analysis, design of experiment and flawless execution. Segmentation and predictive modeling are critical to success in omni-channel strategy. The interpretation of measurements, multi-channel attribution and application of insights fuels increased returns and new opportunities.
But it’s not enough to simply “understand” your customers. Publicis Hawkeye Analytics is a critical part of the intersection of channel, audience and message. Our teams work together with creative and strategy to design through data, with an awareness of where your customers and prospects can be reached and how they will respond.
Using advanced targeting and artificial intelligence, our integrated platforms bring the customer journey to life across channels and devices and throughout the customer life cycle.