Direct Response and Integrated CRM 3.0
From direct response marketing to CX Design to Integrated CRM 3.0, connecting with customers in the most relevant ways to drive response is in our DNA. We have years of experience working with some of the world’s leading direct marketers to produce winning champion-challenger direct-response campaigns. From acquisition to customer management and advocacy, we use empathy, customer journey mapping, data and creativity to understand where customers are and build effective CRM touches to engage them in the most effective ways. And now we have shifted to integrated CRM 3.0, using more advanced and connected technology and data to bring “Let’s Human” into our marketing. Using advanced tools, data, creativity and thinking, we improve customer experiences across the channels customers prefer and orchestrate connected human experiences that make every touchpoint matter and our marketing more human, personalized, relevant and timely.
The shift to CRM 3.0 is the most significant change to how we work since CRM began. To meet increasing consumer expectations to be recognized in a consistent way across all channels, we now optimize cohesive customer journeys, across channels and devices. Today, where consumers are in control and digital technology can be leveraged at all touchpoints, direct, personalized connections and communications are key to engaging with the humans we want to move our clients’ brands and businesses forward.