Design, Corporate ID and Naming
Our philosophy of being human is the foundation of everything we do. Whether it’s design, corporate identity, or naming projects. Because in order for the work that we create to be engaging, the process of creating it should be engaging. We feel that the work we produce for our clients is not only a representation of them, it’s also a reflection of how well we understand them. So, we collaborate every step of the way, honing and refining the work, and infusing it with humanity and personality along the way. We want the work to embody a brand’s values and beliefs. To help them break through the clutter and noise of the marketplace, to form a connection with their audience. And the way we do that is to approach everything from a genuine, human perspective.
We’ve all seen corporate design that looks, feels, and sounds as if it were spit out by a computer program or automated template. The kind of work that leaves you feeling cold, or worse, doesn’t make you feel anything at all. Well, the work we do is the polar opposite of that stuff. We’re humans and we make stuff that connects to our fellow humans.