Human Capabilities


Making relevant business connections.

B2B Segmentation, Personas, Verticalization

Strategically connecting with B2B customers requires relevant insights, smart market segmentation, understanding the complex organizational and buying models, and specialized expertise to use advanced sales data tools. And while businesses have shifted toward using more sophisticated platforms, like Salesforce, for managing and leveraging customer data, we’ve seen it’s often more challenging to use these tools, insights and platforms to their maximum potential.

And since humans are important for making business decisions, our first step is to dig deep to understand your market, relevant business verticals and key audiences. Our approach for defining B2B audience personas includes using available data, conducting interviews, and leveraging secondary research to segment and clearly define each persona’s unique needs, wants, and behaviors.

We have worked with brands across various business verticals to develop segmentation strategies, defined personas, implemented Salesforce platforms, and developed sales team enablement materials to deliver business results.

So whether you focus on a single industry or require verticalization with specialized segmentation, we will work with you to define, refine and, ultimately, achieve your business objectives.



CRM 3.0