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Fannie Mae puts its partners at the center of their annual MBA event.

SHINING A LIGHT ON INNOVATION

The stage:

The Annual MBA Conference is the flagship convention hosted by the Mortgage Bankers Association. Fannie Mae, the United States’ oldest and largest mortgage loan company, as well as the world’s fifth largest financial services company by revenue, occupies a central presence at the MBA conference. In 2018, the conference was located in Washington, D.C., Fannie Mae’s home city.

THE ASK:

As Fannie Mae’s lead agency, Publicis Hawkeye assumed all planning, strategic, creative and messaging responsibilities, in addition to specific activation and executional elements.

Event goals:

Encourage product usage and adoption.

Shine a light on innovation underway and showcase ways that Fannie Mae removes barriers.

Market Fannie Mae products and services with a focus on usability, training and customer-centricity.

Create opportunities for customer and partner advocacy, enabling a two-way conversation

EVENT ICONOGRAPHY

EVENT ICONOGRAPHY

“Fannie mae serves the people who house america. We help our partners create opportunities for people to buy, refinance, or rent a home.”

— Fannie Mae

EVENT COMMS

EVENT SPACE DESIGN

POST EVENT

Post Event