STRANGERS ARE JUST
FRIENDS YOU HAVEN’T MET
CHEERS TO NEW FRIENDS
Austin-based Deep Eddy Vodka came to us looking to expand their footprint in the liquor world. To reach beyond the confines of the Lone Star State, we hit the road to connect with the right people and right places ripe for a good time. We treated them like the friends we knew they soon would be, and at music festivals across the U.S., we invited them to tour one of the three custom 1946 Spartan trailers we built. We loaded the trailers with a Texas-sized stockpile of the original vodka that started it all, along with six refreshing fruit flavors, to share the experience and our message to #DayDrinkResponsibly across the nation. Plus, we encouraged new friends to take selfies at our photo booth and share with their networks, so the experiences were seen far and wide. While we can’t share all the stories, our efforts drove trials, raised awareness and—most importantly—connected people to a brand Texas knows and loves. Which begs the question: Who’s ready for another round?
“We partnered with Publicis Hawkeye to bring our beloved Texas vodka to target consumers across the U.S. Not only did the campaign exceed our expectations, driving over 325,000 liquid-to-lips samples, the Dive In Tour was recognized by Event Marketer Experience & Technology Design Awards as the 2017 Gold Winner – Best Mobile Marketing Vehicle.”