SHIFTING THE FOCUS TO CORE STRENGTHS
ENERGIZING AN ENTIRE COMMUNITY
Chesapeake Energy was in urgent need of a positive transformation, both publicly and internally. Its corporate culture was struggling, and the energy community was wondering what was next for the one-time industry giant. It was time to change the narrative, instill pride among employees, accelerate positive momentum and portray the company as on the forefront of technology and bravado in a fresh, future-oriented manner to investors. After a deep empathy dive into the organization, its employees and its future trajectory as a company, our brand reimaging campaign sparked a revolution for Chesapeake, both internally and across the nation. Through key investor presentations and high-profile sports sponsorships that reinforced their Oklahoma commitment, the organization regained their confidence and standing in the community. Imagine that. An energy company that runs on pride.
“To revitalize an energy giant like Chesapeake, you have to reshape how people think about energy companies.”