YOU CAN’T BEAT THE PACK BY PLAYING THE SAME BALL
LETTING A TIGER LOOSE ON SOME SHEEP...
TEEING OFF ON TITLEIST
Golfers like to win. But winning isn’t just about beating your competition; it’s about beating your own personal record. Underneath this passion lies determination and calculation—hours on the green practicing the perfect swing coupled with the best equipment should pay off with results. Bridgestone golf balls are the best in the game when looking at performance stats. Yet Titleist lays claim to being the “#1 Ball in Golf.” How? That claim is based on sales. We presented this fact to golfers and compelled them to choose results over popularity. To take on Titleist, we embraced their long-standing “#1” claim and used it against them, showing golfers that they’ve been blindly following along—stuck in a “herd mentality.” To make our case, we had Tiger Woods and cold, hard stats on our side. It was an epic golf showdown, from key tournament sponsorships to credible social platforms to leading retailers to honored journals. The golf world took notice. Bridgestone Golf’s sales and brand awareness were driven into areas they’d never seen.
“Bridgestone’s herd campaign has created more attention and talk in the golf industry than any other recent ball launch in years.”