Consumer insight is the currency of the new marketing economy.

John Tedstrom Managing Director, Insight & Strategy


Lead the change by anticipating the future

In a marketplace that calls for brands to lead or be led, we help you Lead The Change. We question what’s happening now—in our culture, with consumers, with competitors and in your industry—and invent new ways to structure the narrative. Using a forward-thinking outlook, we think differently and open up new opportunities for your brand.


Strategy Brainstorm

What We Do In Strategy

  • Primary and secondary quantitative, qualitative, empathy and ethnographic research
  • Digital, mobile, social and customer experience audits
  • Consumer and B2B, competitive, market and cultural insights
  • Inspiring creative briefs
  • Design thinking and innovation
  • Brand strategy, strategic planning, tracking and visioning
  • Positioning and messaging strategy
  • Persona development
  • Customer journey mapping
  • Multichannel engagement strategy


Inspiring creative marketing ideas and helping our clients Lead The Change is our mission. Tapping into deeply rooted consumer insights to drive better, more effective marketing ideas is at the center of everything we do.

Whether it’s a human truth, a cultural observation, insights from consumer behavior, search insights or findings about competitors and beacons, we use insights to inspire breakthrough creative ideas and impactful communications. The kind that solve business and marketing challenges, drive business and customer engagement, and build brand regard.

Impact in Practice

Two ways a solid strategy led to better campaign performance.


How We Do It

We view every marketing challenge as questions of how to change behavior and what behaviors to change.

We start by deriving ownable insights from social listening and search behavior using Caffeine, our proprietary tool that examines how consumers search. These deep consumer insights—combined with behavior data and other primary, secondary and ethnographic research—feed the development of a customer journey map that serves as a springboard for creative ideation.

We identify pain points and the best combination of behavioral nudges to move consumers along the journey. Nudges are used to brief creative teams and inspire big ideas. We believe that a small nudge in the right direction can have a big impact on behavior. We drive creative thinking across all channels to get the right message to the right person at the right time, from TV to direct marketing, digital, social, mobile and content marketing, from video to customer experience design and CRM. And we measure everything to continuously improve and move your brands forward.

Who Makes It Happen

Our brand strategy team shares an innate curiosity for what makes consumers behave the way they do. We combine years of experience with cutting-edge tools to uncover deep insights that fuel our work.

John Tedstrom Managing Director, Insight & Strategy
Melinda Gladitsch Managing Director
Megan Talbott SVP, Insight & Strategy Director
Kelly Todd Strategy Director

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