Purposely building businesses through creativity and innovation.

Lisa Zakarin Managing Director, Health & Wellness

Health & Wellness

Tap into a world of experience


The desire to do better and to extend one’s life is universal. It translates across target segments, conditions and disease states. As the only dedicated health and wellness practice inside an integrated agency in Dallas, backed by the entire Publicis North America network, we gather insights and creative inspiration from the world at large, not just the world of health and wellness.

Our creative capabilities, as well as CRM, digital and experiential expertise, combined with health care industry experience result in differentiating ideas that connect with consumers on a deeper level and leave a lasting impression.

Health Meeting

What We Do In Health & Wellness

  • Pharmaceuticals including dermatology, GI, cardiac, vaccines, diabetes, reproductive health and OAB
  • Over-the-counter medication including nutritionals, analgesics, GI and dermatology
  • Nonprofit foundations and pro bono
  • Medical devices and services
  • Corporate wellness
  • Branded events and experiences
  • Consumer package goods
  • Fitness and rehabilitation
  • Disease prevention and awareness
  • Medical and dental payer
  • Corporate branding


We meet health and wellness opportunities with great optimism and thought leadership. It’s our mission to empower and improve quality of life by educating consumers, inspiring behavioral change and improving patient outcomes.

From complex pharmaceuticals and nonprofit foundations to over-the-counter medication, medical devices and disease prevention, we focus on all aspects of health and wellness. And we do it across the media landscape. Broadcast, website development, special events and results-driving direct mail are just a few of our many tools. Whether recruiting new gym members, rebranding a health system, driving awareness of a disease or demonstrating the incredible power of a smile, we employ the most effective medium to connect with consumers through ideas that are equally meaningful and impactful.

Impact in Practice

Our integrated approach has proven effective throughout the field of health and wellness.


How We Do It

We’re students at heart, always willing to learn more. We start each project by becoming subject matter experts, taking the time to carefully understand all information provided and conduct extensive research to inform our approach. This information is broken down and combined with our experience in health care, pharmaceuticals, medical payment processes and overall wellness programs to create a full picture of what it means to lead your best life.

With this information in hand, we leverage the resources of our full-service, integrated agency. Together, we develop powerful insights and translate scientific jargon to consumer-friendly language to engage key audiences. Through boundless creative ideas, we connect health and wellness brands with people in every way possible.

Who Makes It Happen

Every idea is driven by knowledge, fueled by passion and conceptualized by some of the most strategic, creative people in the business. Our health and wellness team is composed of dedicated individuals who are passionate about what they do and motivated by a drive to create better lives for others. With diverse backgrounds, unique skills and specialty expertise, together we uphold the values of creative integrity and artful works that carry our mission to do good.

Lisa Zakarin Managing Director, Health & Wellness
Gary Hawthorne Group Creative Director
Kelly Todd Strategy Director
Scott Grissinger Director, Analytics

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