What We Do In Digital Technology
- Digital strategy and road mapping
- Customer experience mapping
- User experience
- Information architecture
- Enterprise website design and development
- Creative design
- Content management
- Responsive design
- Adaptive design
- Mobile apps
- Social media
- Content creation
- Digital advertising
DESIGN AND DELIVERY ACROSS THE ENTIRE DIGITAL ECOSYSTEM
We offer full-service capabilities in-house, with access to additional resources throughout the Publicis North America network. Our digital skill set is all-encompassing, extending across devices and platforms.
Beginning with strategy and user experience mapping, we align business and user goals for digital experiences that are usable, useful and desirable. By working quickly and efficiently, we are able to streamline the process for launching, optimizing and maintaining full-scale, responsive design websites and online portals. Website redesigns represent many assignments we have done for clients. We span the digital ecosystem from email, microsites and enterprise websites to content management, e-commerce, data integration, hosting and maintenance.
We extend brand sites to social media and mobile experiences, always applying mobile-first design and interaction principles to all projects. To drive website traffic, we turn to display advertising, search and email. As part of our CRM expertise, we have deep experience in using email to drive consumers through the consideration funnel with landing pages, pURL pages and campaign microsites.
Additionally, we help our clients enhance their user experience through gamification, video and content development. Our team of writers and content management professionals will partner with you to develop content.